"Welcome to Sem's world. A young, occupied guy with a deeply rooted predilection for his hometown, London. With a degree in his pocket and a new job, he does everything he can to climb the career ladders. Sitting quietly is not an option for Sem. He uses the weekends mainly to socialize: during the day a drink in the city with his best friends and in the evening, when the sun goes down, he prepares to discover the nightlife. Connectivity and inclusiveness are of paramount importance at Sem. That is why he often travels with the tube and is inspired on a daily basis by the diversity of the people around him. Every individual has a different story. This makes him extra proud of his city, which is known for its diversity, dynamics and beautiful architecture. The urge to convey this feeling to a larger audience gave way to the birth of the brand Sem Lewis, a jewellery brand with its own identity, a raw edge and unconditional connectivity. Seize new opportunities, get out of your comfort zone and above all: be proud of your own, unique identity. "There is unity in opportunity" (Lewis, 2018)"